Launching 2027 · Waitlist Open

Showing up has its rewards.

Encore Club™ is the membership program from the CW Brands family. Every show you attend earns Encores — points you trade for presales, upgrades, and access no casual fan gets. Free to join. Impossible to fake.

Founding-member benefits reserved for the waitlist.

How it works

Your ticket is your membership.

No punch cards, no hoops. Encore Club runs quietly behind the tickets you already buy.

Step one

Join free

One account across the CW family — Encore Club, CWTix™, and every venue we power.

Step two

Go to shows

Buy through CWTix™ and scan in at the door. Points land automatically — nothing to remember.

Step three

Earn Encores

Every ticket, every check-in, every friend you bring builds your balance and your tier.

Step four

Redeem & rise

Trade Encores for presales, upgrades, and experiences — or hold them and climb to the next tier.

See it in action

A year in the club.

How a regular concert-goer — one show a month, nothing extreme — builds real status in a single year.

Example member journey

Jordan — twelve shows, one year

Jordan buys tickets on CWTix™ exactly as she always has. Nothing about her night out changes; the club simply starts paying attention.

Joins Encore Club and links her CWTix™ account One-time founding-member welcome bonus

+250

Buys tickets to 12 shows across the year Encores earned on every dollar of ticket spend

+2,400

Scans in at the door, all 12 nights Attendance bonus — being there is the point

+600

Introduces three friends to their first CWTix™ show Referral credit on each friend's first ticket

+450

Year-end balance — comfortably Headliner tier

3,700 Encores
Illustrative example. Point values, earn rates, and rewards shown are preview figures for the waitlist period; final program terms will be published at launch in 2027.
Membership tiers

Four tiers. Earned, never bought.

Your annual Encores balance sets your tier for the year. Climb by attending — the top of the club is reserved for the people who are always in the room.

Tier I

Opener

0 – 999 Encores / year

  • Earn Encores on every CWTix™ ticket
  • Member-only newsletter and drops
  • Annual birthday reward
  • Access to select early on-sales
Tier II

Headliner

1,000 – 4,999 Encores / year

  • Everything in Opener
  • Priority presales before the public
  • Seat upgrades when available
  • Merch credit at partner venues
Tier III

Encore

5,000 – 14,999 Encores / year

  • Everything in Headliner
  • Soundcheck invites and artist meet-and-greets
  • Skip-the-line entry at select shows
  • Annual member gift
Tier IV

Marquee

15,000+ Encores / year

  • Everything in Encore
  • Dedicated member concierge
  • First access to artist experiences, holds on hot on-sales
  • Invitations to private CW Brands events

By threshold & invitation

Tier thresholds shown are planned ranges for launch and may be refined during beta. Tiers reset annually; Encores spent on rewards never lower your tier.

The other side of the stage

Built for artists and venues too.

Encore Club is how artists reward the people who actually show up — not just the ones the algorithm finds. Artists on the CW Talent Group roster can offer their own perks, see their most loyal fans by market, and put real names to their front row. Venues gain members who arrive earlier, return more often, and treat the room like home.

For artistsReward superfans directly — presales, recognition, and experiences you control.
For venuesLoyalty that fills midweek calendars and builds regulars, not one-timers.
For fansOne membership, recognized across the entire CW ecosystem.
The road to launch

Where we are.

2026 Now

Platform in development alongside CWTix™. Waitlist open; founding members locked in.

Late 2026

Private beta with select CW Talent Group artists and partner venues across the Northeast.

2027

Public launch. Waitlist members enter first, founding-member benefits attached.

Questions

The quick answers.

How much does it cost?

Joining is free, and tiers are earned by attendance — never purchased. If premium add-ons ever arrive, showing up will still be the only way to climb.

Where do I earn Encores?

Anywhere CWTix™ sells the ticket — concerts, festivals, and events from independent venues and artists across the CW ecosystem. Buy the ticket, scan in at the door, and your balance updates automatically.

When does it launch?

Public launch is planned for 2027, preceded by a private beta in late 2026. Waitlist members enter first and keep founding-member benefits permanently.

What does the waitlist get me?

First access at launch, a founding-member welcome bonus, and a voice in what we build — we consult the waitlist as features take shape.

Who is behind Encore Club?

Encore Club™ is part of the CW Brands family, built by CW Talent Group alongside CWTix™ (live-event ticketing) and Undercurrent Records™ (independent label). One company, one standard, four products built to work together.

Waitlist open

Be in the room before the doors open.

Founding-member status is reserved for the waitlist — and the waitlist closes when the beta begins.